An eCommerce SEM SEO Google Ads Consultant helps online businesses by creating the fastest business-growing digital marketing strategy through organic and paid traffic driving. Whether your business is seasonal or operates year-round, digital marketers save you time, make your investment worthy, and ultimately create an easy marketing solution for your busy e-business.
In the world of online shopping, customers spend hours scrolling. However, something more is often needed to stop potential buyers from moving from scrolling to checking out your online store. A marketing consultant does something more marketing thing that can make a noticeable difference for your online business.
This article explains how a marketing consultant can help your online store grow faster over time. So, keep reading and take your business to the next level.
What Does an eCommerce SEM SEO Google Ads Consultant Do?
An eCommerce SEM and SEO Google Ads expert is important for online businesses. They help bring more visitors, get more leads, and increase sales by using a mix of paid ads (Google Ads) and organic search techniques (SEO).
Here’s a breakdown of what they do:
- Search Engine Marketing (SEM)
SEM is a digital marketing method to make your online store visible in the first 3 positions on the SERP result page by paid traffic. Here, you have to pay if your potential buyer clicks on the ad each time.
Here are the key activities of SEM:
Running Paid Campaigns (Google Ads) and Campaign Strategy Creation
The consultant manages pay-per-click (PPC) campaigns, typically on Google Ads. Firstly, they find profitable keywords to target, relevant to the business, and define target audiences. Then, bid for the target keyword. Next, create ad copy, set budgets, and continually monitor and optimize campaigns for the best ROI.
A/B Testing Application
Marketers regularly test ads, landing pages, and targeting strategies to improve performance.
- Search Engine Optimization (SEO)
SEO is the most trusted digital marketing strategy ever in digital marketing. It helps your business attract organic traffic without depending on paid ads. Yes, it might take some time to see results, but when it is done right, its incredible impact is truly worth the effort.
Key SEO activity involves:
On-page SEO
On-page SEO strategy focuses on improving the website’s content. It consists of some key tasks like choosing the right keywords, optimizing meta tags, and optimizing images. In addition, on-page SEO makes sure the website is mobile-friendly and ensures a smooth experience for all users. All of these steps work together to improve the site’s appearance and overall success.
Off-page SEO
Off-page SEO strategy means building backlinks through outreach according to the relevancy of your online store website, content marketing, and utilizing social media to enhance the site’s authority and ranking potential.
Technical SEO
Ensure that the website’s loading speed is fast and that the website is appropriately indexed by search engines. It also ensures the site has a clear URL structure, among other technical factors.
- Google Ads Management Activity Includes
Keyword Research & Selection:
This involves identifying high-performing keywords that the target audience is typically searching for. Actually, this ensures the business appears when potential customers search for relevant products.
Ad Copy Creation:
It is about crafting persuasive and engaging ad copy that connects with potential customers.
Targeting and Bidding:
Setting up the right targeting options (location, device, time of day, etc.) and managing bid strategies to get the best results for the business’s goals.
Conversion Tracking & Analytics:
This is a way of implementing tracking tools to measure campaign success and adjust strategies based on performance data.
- Continuous Optimization and Reporting
How are organic and paid marketing strategies going? Is it improving or needs adjustment? Marketing consultants Constantly analyze the performance of both SEO and Google Ads campaigns. They are handy at using tools like Google Analytics, Google Search Console, and SEMrush to track traffic, conversions, and key metrics.
They refine strategies based on data, and they compare data regarding previous results. For instance, improving ad copy, adjusting bids, optimizing landing pages, and refining SEO strategies to meet changing trends.
In essence, an eCommerce SEM SEO Google Ads professional ensures that a business not only appears in search results but also that the website is optimized for conversions, helping businesses grow through both paid and organic strategies. They combine both technical and creative skills to create campaigns that deliver measurable success.
How an eCommerce SEM SEO Google Ads Consultant Helps Your Business Grow
An SEM SEO Google Ads professional helps your business grow by making sure more people find your website and want to buy from your product or service online store. They use ads on Google to bring in the right people toward your business who are looking for what you sell.
Here’s how they help your e-business:
Driving Traffic and Quality Traffic:
Driving quality traffic organically and steadily on a website is not so easy right now in a competitive marketplace. Professional marketers here create a strategic digital marketing plan to drive traffic to your website. First, they measure your current position. Next, they plan according to your online business situation, whether you need organic traffic or paid.
Digital marketers here set their primary goal to drive traffic. So, they apply their digital marketing methods like SEO, SEM, and PPC. They properly apply these strategies to your business needs.
They also create compelling ads that bring people to your website. The more visitors to your website, the more chances for sales! But, it is not just about having lots of visitors. The consultant makes sure the people who click on your ads are interested in buying your products, which means better sales.
Create More Sales, MoreConversions and Maximizing ROI:
The goal of marketing executives is to turn your regular visitors into actual buyers. To get more sales and better results, they make your sales process straightforward. So, they start by knowing who your ideal customers are, focusing on the ones most likely to buy.
Therefore, they collect leads by using tools to see which leads are most interested. Also, create engaging ad content to build trust by sharing real success stories with your leads. By doing all this, the final result turns more leads into happy customers and grows your business faster.
Ultimately, they make sure you get the most out of the money you spend on ads. They keep adjusting the ads to make sure you get the best results for the money spent and maximize ROI.
Building Loyal Customers and Building Trust for Your eCommerce Business:
The consultant helps you not only get first-time buyers but also keeps them coming back. They focus on building loyal customers who will buy from you again. By using things like trust badges on your website or ads, they make sure people feel safe buying from you. When people trust you, they are more likely to become regular customers.
Marketing Consultants Save Your Time:
Your business and busy schedule consultants make the easy solution by saving you valuable time by handling time-consuming marketing hassles. They quickly did tasks like organizing leads and scheduling calls. Make it easy for people to book a meeting through your website or emails.
In short, a Google Ads consultant helps your business get noticed by the right people. Most importantly, their effort makes ordinary visitors into repeat customers over time!
Key Benefits of Hiring an eCommerce SEM SEO Google Ads Consultant
- They Help Your Website Show Up on Google First page.
A good consultant knows how to make your website appear at the top of search results when people look for things related to your business. This means more people will find your online store!
- They pick the best keywords for your website so customers can find you easily.
- They make sure your website works fast and smoothly, which helps it rank higher by fixing technical issues.
- They Create Effective Ads That Work Fast
Consultants can create ads, ad copy, and engaging content that shows up on Google when people search for products like yours. This helps bring in more visitors right away. Therefore, they create the right ads targeting the right people who are most likely to buy from you and make sure your ads are shown in the correct position on SERP results.
Most importantly, their Smart marketing Budget might save you money. They make sure you don’t waste money on ads that don’t work.
- Get the Most Out of Google Ads
A consultant knows the best way to make every penny count. With Google Ads, you can spend money to get your store noticed quickly. Marketing executives track results by keeping an eye on how well your ads are doing and adjusting them to make sure you’re getting the best results. Experienced ones know how to set the right price for ads so you do not spend too much but still get noticed.
- They Connect and Combine Every Digital Marketing Strategy
A consultant not only focuses on one thing but also makes sure SEO, ads, and other marketing strategies work together. Therefore, they create a foolproof plan to grow your business.
Their marketing combines and connects marketing processes, such as SEO, ads, and, most importantly, your website, which will be part of the same plan to get more customers. They also analyze data from ads and SEO to improve everything, making your marketing even better.
- Drive Quick Traffic and Long-Term Growth Both
SEO can take time to show results, but ads bring instant traffic. A consultant helps you get both short-term and long-term results. On the one hand, ads can bring people fast to your website almost right away; on the other hand, SEO helps keep visitors coming without paying for ads with steady growth in business over time.
SEO can take time to show results, but ads bring instant traffic. A consultant helps you get both short-term and long-term results. On the one hand, ads can bring people fast to your website almost right away; on the other hand, SEO helps keep visitors coming without paying for ads with steady growth in business over time.
- Stay Ahead Competition and Focus on Your Business
A consultant observes what other businesses like yours are doing and uses that information to help you do even better. So, it is helpful to learn from competitors and spot things why your competitors are doing well and help you do better than others. Consultants also find new opportunities and look for your competitor’s weak points.
Hiring a consultant means you do not have to worry about marketing. You can focus on your products, customers, and other important stuff while they handle your ads and SEO.
Moreover, as your business gets bigger, a consultant helps adjust the marketing plan to fit your growing needs so you can keep reaching more people. They make sure your website and ads are ready for more visitors as your business grows. If things change in the market, they adjust your strategy to keep you ahead.
- They Stay Up-to-Date
Digital marketing is constantly changing, and a consultant stays updated with the latest trends, new tools, and changes in Google. This means your business stays ahead of the curve.
- Updates on Google: They know about any changes to Google’s rules and adjust your strategy accordingly.
- Use the Best Tools: Consultants use the latest tools to improve your campaigns and make sure you’re getting the best results.
- A Marketing Plan Just Made for You
Every business is different, and a good consultant creates a unique plan that fits your specific goals, customers, and products. They don’t use the same strategy for everyone.
- Different Personalized Strategy for different clients: Your plan is unique to your business, helping you get the best results.
- Focused on Growth: They keep your business goals in mind and work to help you get more customers and sales.
Why You Need Both eCommerce SEM SEO Google Ads Consultant
SEO and Google ads are two different terms in digital marketing. SEO brings organic traffic, while Google ads are like a PPC (pay-per-click) campaign. Let’s see the results if you apply both strategies to your business.
SEO Brings Long-Term Traffic, Google Ads Brings Quick Traffic
SEO (Search Engine Optimization) service is necessary for a website to appear in Google’s organic search results. It is possible at little to no cost. But it takes time for the results to appear. You can Google it like planting seeds and waiting for them to grow. On the contrary, Google Ads helps your website show up immediately in paid search results.
Once your ad is live, you can begin attracting visitors right away. It is like putting up a sign that people see instantly. What happens if you utilize these two strategies? With both, you will get long-term results from SEO and immediate visitors from Google Ads.
SEO Is Less Costly, While Google Ads Cost More Money
If you go for SEO, have patience cause it takes time and effort, but it is less costly than Google Ads. Once your website ranks well, you do not have to pay for each click. Your website keeps bringing in visitors on its own.
However, for Google Ads, you need to spend money for every click on your ad, but it works fast and gets people to your website immediately.
If you use both, it helps you save money with SEO and get quick results with Google Ads.
SEO and Google Ads Reach Different People
Once you examine your customer behavior, you know best what to do next. What are your people really searching for, and who is going to reach your product as potential and actual customers? In contrast, SEO brings in people who are already searching for products like yours.
These individuals know what they want. On the other hand, Google Ads lets you show ads to people who might not even know about your store yet. You can target these users based on various factors, such as their interests, age, location, and more. Therefore, using both strategies together means you can reach a broader range of potential customers.
SEO Makes Google Ads Work Better
Once your website is optimized with an expert SEO strategy, your Google Ads will perform better. Again, google prefers showing ads that lead to high-quality websites, which means lower costs for you. So, by using both, your ads cost less and perform better on SERP!
SEO and Google Ads Help Build Trust
When people start to visit your store in both organic search results (SEO) and paid ads, they trust your brand more than before. It is like showing up in two places at once, so people feel more confident buying from you.
As a result, using both increases your brand’s visibility and trust, leading to more clicks and sales. You also get better from SEO data and ads data to match what’s working and how to improve your store.
SEO Keeps Bringing Traffic Even When Ads stop
Yes, it is true that when you stop running Google Ads, your SEO keeps your store showing up in search results without spending too much on ads. It’s like having a backup plan to keep your website getting visitors, even when adIt’sen’t running.
In short, combining SEO and Google Ads is the best way to grow your online store. SEO brings in free, long-term traffic, and Google Ads helps you get quick visitors. Together, they make sure more people find your store, trust your brand, and buy from you!
How to Choose the Right eCommerce SEM SEO Google Ads Consultant
1. Look for Experience with Online Stores
You have to choose someone who knows how to help online stores grow. First, ask marketers for a previous work sample and ask if they have worked with businesses like yours before. If the proof they provide matches your desire, then go for it.
2. They Should Know Both SEO and Google Ads
A good consultant should understand both SEO and Google Ads. SEO Skills is about how to make your website show up in Google’s free search results. In contrast, Google Ads Skills is about how to create and bring people to your store quickly.
3. Ask About Their Plan About Your Marketing Need
Every business has a unique demand for marketing strategies. So, make sure they have a concentrated plan for your business. They should create a strategy that fits your store, your goals, and your audience. They should not give you the same plan they give everyone else.
Most importantly, they should care about making sure you get the most sales for the money you spend on ads. Also, you can customize your plan according to your business needs.
4. You Should Look for Data-Driven Decisions
A good consultant uses data to see what’s working and make changes if necessary. For example, they can use tools like Google Analytics to track website and ad performance. Additionally, they should test things like different ads to see which ones bring in the most customers.
5. You Must Need to Check Their Communication Skills
You want someone who clearly explains the entire marketing plan and keeps you informed throughout the process. Marketers should also regularly update you on the performance of your ads and website.
Moreover, they should be transparent about what is working and what needs improvement, ensuring you are always aware of the progress and areas that may require attention.
6. Understand Their Pricing
Make sure you know how they charge. Some consultants charge by the hour, and others charge a flat charge or a percentage of what you spend on ads. So, for a transparent pricing structure, ask for a breakdown of their costs and make sure there are no hidden fees. Also, you should know what you are going to pay for and find out exactly what services they are offering, like managing SEO or Google Ads.
7. Read Reviews and Ask for References
Most importantly, check for reviews or ask the consultant for references from other businesses they have worked with. For instance, you can check online for reviews or testimonials from other people they’ve worked with. Do not hesitate to ask for references from their past clients; they’ve all, and a good consultant will be happy to provide them.
Case Studies: Behind The Scene of Success Story
Clothing Store Gets More Sales with Google Ads and SEO
Business: A small online clothing store
Problem: The store was selling quality products but struggling to get enough visitors. In fact, most of the visitors came and left very quickly without buying.
Solution: First, we plan our SEO strategy for their business. We did in-depth keyword research to create SEO-optimized content. Additionally, our team regularly monitored SEO reports. Therefore, our SEO effort helps fix their website ranking and shows up higher in Google search results by adding better descriptions and keywords. Our compelling ad copy creation and Google Ads helped to show up on our client’s website when people searched for the targeted keyword we bid for.
Results: SEO helped them get more free traffic from Google, and Google Ads brought in many new visitors, which increased sales by 30% in just three months.
Local Bakery Gets More Orders Using Google Ads
Business: A local bakery that takes online orders
Problem: The bakery was doing well in offline sales but not getting enough online orders.
Solution: Since they were already widespread in offline selling, we suggested running Google Ads first. After running ads, our client’s websites appeared when people searched for bakeries or cake delivery in their city.
Our SEO methods enabled their website to appear in local searches by adding local keywords like “best bakery in Cumilla.”
Results: Google Ads brought in more customers who wanted to order cakes. In contrast, SEO helped them show up in local searches, bringing in more people who live nearby.
Conclusion:
A marketing firm helps your online business grow by making sure more people can find your website when they search online. Therefore, they create innovative ad campaigns, improve your site’s search rankings, and help attract the right customers as a business need.
Every e-commerce business has its own identity features, and an eCommerce SEM SEO Google Ads Consultant best knows what online marketing strategy is going to be the right fit for you. But you have to choose the most efficient one as your business requires.
